wearing: 7 for all mankind skinny jeans in placement floral print c/o electric sekki, cotton on alpha jacquard peplum in white, cotton on nude aviator sunglasses, diy box chain and ribbon collar necklace and nude heels. 
photos by chris cheng.

In the past couple of seasons, James Franco has been representing the brand 7 For All Mankind in their media campaigns. This season, he has collaborated with them yet again to produce a short film 'A Beautiful Odyssey' as part of the Spring/Summer 2013 multimedia campaign. Inspired by the poetry of William Blake, the film embodies love and connectivity in the setting of a Californian wedding. 7 For All Mankind approached me to introduce you all to their media campaign and also to interpret their Spring/Summer '13 pieces in a way befitting 'A Beautiful Odyssey'.

As soon as I set eyes upon those 7 For All Mankind floral print jeans, I could already feel the Californian sun on my face and the sand between my toes. That shade of aqua is particularly akin to the blue of swimming pools and ocean waves. With the onset of Coachella and the dominating presence of summery festival photos on Instagram, Californian inspiration has been overwhelming the past couple of days. I didn't have much trouble picking out what to wear with the floral piece. As the denim was already a statement piece in itself, I chose to pair it with neutral heels and a simple textured peplum top, balancing it up top with a brightly colored ribbon necklace. I think that the gold, blue and white palette really embodies the perfect California wedding in the sun and the sea.

'A Beautiful Odyssey' is multimedia campaign designed to be interactive for all of you. It has been released in several segments so that fans can vote towards the way they want the storyline to go. I hope that you all will watch the film and vote a happy ending, whatever you feel it may be!


goodies from a boy named sue

Whew! It's been hot and muggish to say the least for the past few days, so I was very thankful to A Boy Named Sue for the abundance of chilled sangria during their spring launch last night. We were treated to a preview of this season's pieces whilst enjoying cool drinks and delish treats (see chocolate donuts above) at Common Ground in Sheung Wan. A Boy Named Sue is an online store based in Hong Kong dedicated to sourcing sustainable and cultural fashion by dux from across the globe. One of my favorite pieces, the THU THU biker jacket with colorful cross-stitch embroidery, is constructed from ethnic blankets made by women in Sapa, Vietnam. Another, the Hien Lee white perforated skirt, is actually made out of Alcantara vegan suede, a eco friendly alternative to leather.  The quality, modernity and level of detail of these pieces is pretty amazing. Just look at the embroidery on the Filip + Inna piece (2nd from last photo), completely hand-sewn with beading too. Another standout line was Partimi, featuring silk tees and dresses with digital prints of patterns and nature. I've been really impressed by the progression of eco fashion in the past years. It's definitely come a long way from the homespun worn by hippies in the 60's. I guess it's time to go eco chic!

If you're an eco person, check out A Boy Named Sue's spring collection on their website here.

xo emmy


wearing: 7 for all mankind leather blocked tee in black, tribal print skirt, jeffrey campbell black suede litas, jeremy scott x linda farrow mickey mouse sunglasses, gold cuff and leopard print geometric necklace. photos by chris cheng

And to you, ladies and gentlemen, I present the 2nd installation to my collaboration with 7 For All Mankind. This ensemble was inspired by the kaleidoscope shots and the surreal cutting of the 'A Beautiful Odyssey' short film, part of 7 For All Mankind's spring/summer campaign. I guess it may have influenced me to pick these out-of-this-world mickey mouse sunglasses for this outfit. Very Lady Gaga-esque - indeed, I think Mama Monster even donned these sunnies for her Paparazzi music video. I was wholly embracing the fact that there was enough sunlight that day to even CONSIDER wearing sunglasses - a rare occurence in polluted Hong Kong. The 7 For All Mankind piece featured in this outfit is the buttery-soft black tee. I chose it on the basis that I really do have a thing for leather, and I admired the way it looked even when creased. The shapes created by the leather mirror the geometrical patterns of the skirt and the necklace. Overall, I think this whimsical look transforms me from an budding blogger to a surreal desert space creature. And let's face it, who wouldn't want to be an alien?

xo emmy