photos by chris cheng.
In the past couple of seasons, James Franco has been representing the
brand 7 For All Mankind in their media campaigns. This season, he has
collaborated with them yet again to produce a short film
'A Beautiful Odyssey'
as part of the Spring/Summer 2013 multimedia campaign. Inspired by the
poetry of William Blake, the film embodies love and connectivity in the
setting of a Californian wedding. 7 For All Mankind approached me to
introduce you all to their media campaign and also to interpret their
Spring/Summer '13 pieces in a way befitting 'A Beautiful Odyssey'.
As soon as I set eyes upon those 7 For All Mankind floral print jeans, I
could already feel the Californian sun on my face and the sand between
my toes. That shade of aqua is particularly akin to the blue of swimming
pools and ocean waves. With the onset of Coachella and the dominating
presence of summery festival photos on Instagram, Californian
inspiration has been overwhelming the past couple of days. I didn't have
much trouble picking out what to wear with the floral piece. As the
denim was already a statement piece in itself, I chose to pair it with
neutral heels and a simple textured peplum top, balancing it up top with
a brightly colored ribbon necklace. I think that the gold, blue and
white palette really embodies the perfect California wedding in the sun
and the sea.
'A Beautiful Odyssey'
is multimedia campaign designed to be interactive for all of you. It
has been released in several segments so that fans can vote towards the
way they want the storyline to go. I hope that you all will watch the
film and vote a happy ending, whatever you feel it may be!
